Summer’s in the air, and with it, cold drinks, filmy cotton and tanned limbs. Just in time, for client Bacardi, BBDO New York gives us “Break Free,” a wild take on Instagram’s Boomerang feature.
Boomerang lets you create super-short videos that do exactly what they sound like. They’re GIF-like, looped scenes that, while fun to watch, sometimes ring like a metaphor for life—every day lived in an endless loop.
“Break Free” brings us to a small Caribbean town where people don’t just live on loop; they move on loop, and they’re itching to break free.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in